Learn what seller fees to expect and get pro tips and hacks from
Etsy sellers
It’s not an easy ride to seek footfalls of your customers, but the internet
makes it sure for owners to create digital storefronts. Somewhere, these
business owners are able to expand their reach beyond a physical location and
help their customers in places far beyond their region.
Wondering, how?
It’s all by opening an eCommerce shop.
There is no denying that opening an eCommerce shop with a reputable eCommerce agency has its benefits, sure, but it’s not without its challenges. With many platforms in existence like Shopify, Big Cartel, to name a few, the arguably most welcoming is Etsy.
What is Etsy?
Etsy is a booming marketplace that expanded into one of the world’s biggest online platforms in terms of handcrafted products. The most recalling part of this renowned online store is that you can create a virtual store and share goods and services online. One can say that Etsy’s platform is sure to help your brand flourish into consumer demand for the best quality items in homemade and craft supplies.
Particularly if you’re concerned about how to make sales during the COVID-19,
opening an Etsy shop is the perfect solution for any small creative business.
Today, if you are looking to turn to the success side with the Etsy
platform, it’s always a better idea to set up an Etsy shop with eCommerce marketing services in a professional manner.
How to set up an Etsy Shop?
While the chances of setting up an Etsy shop may feel like a hard and fast
task, the possibilities that it could tussle up for small businesses will not
let your efforts go in vain. To help you in this endeavor, we have compiled
everything you need to know to start an Etsy
shop.
1.
Sign up for an Etsy Shop
Before you make any decision after visiting the Etsy website, you have to
make sure about creating an Etsy account. Always create an Etsy account by:
- By
clicking the Sign in button on the top right corner of the home page.
- Clicking
the Register button on the top right of the pop-up form.
2.
Set up your Etsy Shop Preferences
Once you have been able to make a successful log-in to your account, you
will be able to open your shop hassle-free. To set up the shop preferences, you
need to carry out these activities.
- Click
Sell on Etsy.
- Click
Open your Etsy shop.
- Select
your shop language, country, and currency, then click Save and continue.
Wondering, why? Because you won’t be able to get over the language preference,
later on, you have the option to add translation in other languages if you
wish.
In this section, it is also important that your eye on the selection of the
correct country for your shop, and that you choose the currency that you, and
that you choose the currency that you will be making transactions in
(conversion fees could apply is your bank’s currency is different to the one
you select for your shop).
3.
Choose your Etsy Shop Name
Choosing your Etsy shop name is the most crucial decision one makes!
Perhaps, you have an active hand in trading under that name, or maybe this is
the first time you’ve thought about it, but do spend some time to make your
shop memorable so that it is remembered by a lot of people.
Etsy, as a website, has some rules about names. All shop names must be:
- Between
4 and 20 characters
- Free
from errors
- Not
funded or governed by other business
- Free
from spaces or special characters, as it’s most important as it reflects
your identity on online store.
- Not
driven by an existing customer of Etsy.
If the name you had wanted to be already used, Etsy as a website comes up
with many similar suggestions to help you out.
4. Add items to your Etsy Shop
When getting closer to adding items to your shop, make sure you take good
quality photos and videos. Etsy has quite straightforward guidelines about
photos, so make sure that they are:
- Somewhere
2000 pixels wide
- In a
supported format of .jpg, .gif, or png format.
- Somewhere
having 72 PPI resolution
- Somewhere
less than 10 MB
It is also a great decision to ensure that photos are:
- Clear
like crystal
- Taken
from vivid angles
- Reflect
the USP
- Demonstrate
the size of the item.
Once you got images, click on Add a listing
and follow the steps as they appear on Etsy:
- Add the
required photos and videos.
- Select
the ones you want to be your front image. (Make sure that it is a good
one).
- Add the
right details to the image selected.
- Describe
your listing in a professional manner. It should go with correct
selection and using clear, descriptive language. The language must
highlight the value of the product once for all.
- Add how
many of the same products you have in stock and your price.
- For
digital items, you will need to add the files at this stage.
- Set up
your shipping preferences, including your plan for processing time,
shipping method, and cost for the buyer.
- Work on
whether or not you want to use an Etsy Ads campaign.
- Preview
your listing to check to be sure that you have mentioned the right details
of the product.
- Publish
your listing or save it for a later stage.
5. Choose your Payment Preference
Once you have added a listing to your shop, you will need to organize your
payment details with the right preferences.
Here is where you will need to work on whether you want customer payments to
be made into your personal account or open a business bank account to keep the
business finances on the safer side.
- Click
the Your Account icon, then click Shop Manager.
- Check
the Finances.
- Roll
on the Payment account.
If you decide to enroll in Etsy
Payments, your seller fees will be automatically deducted from your sales.
Overall means that you will either have money available for deposit into your
bank account or owe Etsy fees. In such a case, you will need to work on setting
up a disbursement schedule to withdraw cash into your account or click Request
it now to receive funds the next day.
If you prefer not to enroll in Etsy Payments, your fees will appear as
Amount due while your sales funds will be directly processed
Quick Tip- But unfortunately Etsy Payments are not
available in most of the countries worldwide.
6. Set up billing
If you have a business account, you may look to have Etsy seller fees
deducted from your business account as this will help you to keep track of all
the businesses looking to expand their businesses.
If you are in the USA, you can’t yet enroll for auto-billing, so you will
have to manually pay your Etsy seller fees.
- Open your Etsy shop
A final thing to add before you open your shop is a LOGO.
8. Customize and market your Etsy shop
Since your Etsy homepage is essentially the highlight of your Etsy
storefront, you want to ensure that this makes a positive first impression.
In order to impact the customers base, you need to consider how you work on
getting the best quality visuals for your brand.
Your shop icon and banner are your trusted visual workout tools to help you
sell your brand’s story. Your colors, fonts, and photos should also coordinate
with the central part of the image.
Etsy Ads are somewhere a better way to advertise
your listings, getting featured spots at the top of Etsy search results.
Conclusion
With millions of buyers to share one of the one-of-the-kind products with
people worldwide, it is worth setting up a store on Etsy. Be patient and keep
in mind the most successful business on Etsy. Today, you can connect with us on
SW SOFTTECH to get the most of the information on eCommerce agency
services.
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