Best NFT guide for beginners (Part-2)

 Let’s Start From Where We Left!

Well, we are here again together in this blog of non-fungible tokens. In the last blog, we talked about this era of digitalization and how it changed our way of living. As we have already discussed, nowadays, people are crazy about these digital tokens. The artists who are direct sellers and the people who mint it, everyone is on top of the funnel and making profits. But not every NFT is going to succeed in the future. According to the data, about 95% of NFT projects will fail because of a lack of fundamentals. It’s a basic rule; when something is mass-produced, only a few of them helps people and get everyone’s attention. 

We can not understand the meaning of NFTs without understanding Cryptocurrencies. Yes, you read it right! We will give you a brief introduction to crypto and how it is oxygen for the NFT market. So let’s get into this!

Understanding Cryptocurrency

This is the simplest definition of cryptocurrency for beginners.

“As we know that NFTs are digital assets that exist in the virtual world or digitally, you need to have digital currencies to buy these tokens. And those digital currencies are called CRYPTOCURRENCY.”

Cryptocurrencies are entirely on the digital payment system and based on blockchain technology. Therefore, they are not relied on by banks to verify transactions. Instead, it’s a 100% peer-to-peer transaction system that enables users to send and receive crypto coins anywhere. Like you store and collect dollar bills in your physical leather wallet, cryptocurrencies can be stored in digital wallets. 

Steps to Get a Cryptocurrency

Getting your favorite crypto coin is as simple as opening your first Instagram account in this decade. You don’t need to read full articles or 1-hour YouTube video to get through it. Here’s how you can buy your first crypto easily, 

1. Download a crypto-trading app like Binance, Robinhood, Coinbase, etc.

2. Set up your profile and fill in your data (email, number, name, etc.).

3. Connect your ID proofs, and most important, bank details to deposit and withdrawal your money.

4. Deposit in the wallet and start buying cryptocurrencies. Once you start trading and see if you are making a profit over time, sell those coins. And withdraw directly from your bank account. 

Last step… Wait, there are no more ways! As simple as that, you are now a CRYPTO TRADER!! 

Both cryptocurrencies and NFT meet on blockchain technology. You can’t buy NFTs with physical bills like dollars. You need to buy crypto with money and then connect your crypto wallet to NFT market platforms to buy or mint. That’s how the whole system works. 

What Else Could Be Called an NFT?

This question is one of the most important things to understand before buying your NFTs. The artists who are willing to create their artworks into NFTs need to realize that they have to create something the customers want to collect and then flex in front of their friends and family. Anything that could exist in the digital space or the internet can be called an NFT. Digital assets like video clips, JPEG and PNG images, memes, gifs, art pieces, this blog, or anything people would love to buy and collect are NFTs. As you change these into tokens or NFTs, you can buy, sell, or trade them using cryptocurrencies.

It’s not like you can create anything which is making a profit in the short term but ruining your image as an artist. If you want to succeed in the long term in this digital and NFT space, you have to think of something big. Most importantly, keep in mind if you are an artist and starting your NFT journey, “ You are not creating for yourself; you are creating for them.” Once you become selfless about your projects, you will start seeing changes in your artists and the responses you get from them. Just start creating something valuable and meaningful which will bring some value to the people who are buying or trading them.

But What About the NFT’s Future for Artists?

Hundreds of thousands of artists and creators worldwide are coming into this space and making their mark. Not only painters but artists like music producers or writers can also be benefitted from the NFT marketplace. We are just beginning for NFTs, and people have already made millions of dollars from this digital token. But this doesn’t mean that this is going to end that soon. Back in the 2000’s people also thought that the Internet and social media thing was just temporary and won’t last forever. But now, the people maid their business on these places. So, it’s just a phase that won’t last forever but won’t fade away, at least for the next 50 years. 

In the next part of this NFT guide series, we will talk about the future of NFTs for artists and is investing in NFTs is good for the long term or not. In the end, we hope that you liked it and got something from this blog.

Best NFT guide for beginners (Part-1)

Read This If You Are New in NFT Space!

Do you remember artists like Pablo Picasso and Leonardo Da Vinci? Their artworks were precious that, after decades, people bought them in millions. In 2015, one of the works of Picasso was sold for more than $179,000,000! Now, in this digital era, everything is going online, and you can buy everything literally on The Internet. People used to purchase physical assets with physical currency. But now, it's a different era when the concept of digital currency like cryptocurrency came into the picture. NFTs are something we all need to understand because this will be the future of digital arts and creative expression. Many artists and collectors are making millions of dollars selling and minting these NFTs. Creating something as digital art, then selling them, collecting them, and minting them, there is a whole different marketplace for NFT artists and collectors.

 

Creators and artists get the most benefits as they get ownership of the works they create and sell. The reason people are coming to this space is because of the authenticity, ownership, and security factor of NFTs. Since Mark Zuckerberg introduced the metaverse to the world, NFT has become very important. This market also has a bright future for music artists to publish and license their original pieces. Understanding NFTs isn’t that hard if you use a credit card and get rewards every time you pay or own VIP membership. Suppose you bought a very expensive, let’s say, Gucci Bag, now you didn’t pay for the materials of that bag. Instead, you acknowledged that with the social currency that came with it. When you sit with your friends at a party, you will “show off” that bag. That’s how the system of NFTs works. 

What is an NFT?

There is and was a time when people used to judge by looking at their social profiles, money they have, or cars and houses they own. In the future, people will be considered by how many digital assets or NFTs they have and what they are. So, you might wonder why many people buy NFTs and are so crazy about it. Well, that’s the same reason why people go the Starbucks and buy a $10 coffee when they can get the same coffee anywhere else for $2-$5. 

NFT stands for Non-Fungible Token, which people can make, sell, and buy. You can say that NFTs are one-of-a-kind digital assets that may be found in various industries, encompassing digital art, virtual real estate, collectibles, gaming, and more. Any material, including art, trade cards, memes, gifs, video clips, audio clips, tweets, even this article, can be minted or tokenized and made into an NFT. These assets may be purchased, sold, and exchanged using cryptocurrency once they have been tokenized. If you are an artist and can create something people would love to buy and collect, BOOM! You are an NFT artist. We all want our social reputation always to be high, and these digital assets make that thing easy for you. But why do we call it Non- Fungible Tokens?

The fungibility of assets shows their interchangeability. For example, all $100 bills have the same value, but a signed t-shirt or card of some famous athlete might seem identical in the world, but not. Similarly, some NFTs seem to look the same, but there are massive differences in their metadata. 

Is That All?

The vastness of NFTs is just above everything, and it is impossible to describe in just one article. So, we thought it would be a series of articles to tell you about the NFT market space. If you are new in this market, we suggest reading all parts of this NFT series by SW SOFTTECH. In the following article, we will be describing the importance and how these NFTs work. Stay tuned! If you want to read more about NFTs, go and check the dedicated blog by Gary Vaynerchuk.

Check Out These 4 Trending Social Media Platforms!

 

Why Social Media for Businesses?

There was a different time when people used social media platforms only to pass their time or fun. Now, every business you follow or have heard about is on these social media platforms to promote and advertise themselves. Also, Gary Vaynerchuk once said that “ This (mobile phones) is the television now, and television is now the radio.” Likewise, social media platforms keep growing and changing. Above all, finding the best social media platforms for business could be tricky, but not now.

For example, almost every industry has caught on to this phenomenon and uses these platforms to create their communities. Companies nowadays can understand consumer behavior better with insights into their customers' behaviors. Using the right tools and strategies, they influence customers’ decisions to provide them with more convenience. According to the analytics, about 48% of social media users have purchased after seeing ads on their feed. 

It's no secret that social media is a necessary part of your marketing strategy. And that's why many business owners are looking for the perfect social media platform to promote their business on. The thing is, there are many platforms to choose from, and each one comes with its own set of pros and cons. Now, the question is, “ Which social media platform will be best for my business?” Well, there is no perfect answer to this question.

Each platform has different audiences, and they seek other products and services. Still, with proper knowledge and strategies, you can make your way to set up perfect social media campaigns. Social media is a form of media that is both ubiquitous and complex. Today, with numbers surpassing 2.1 billion active users, it is the primary content source for consumers and the influencer's pathways.

What Are People Saying About Social Media?

We always follow visionary leaders and how they provide maximum value to their customers. Many people built their brand or for their company.  Many people like Jay Shetty, Tony Robbins, Gary Vaynerchuk, and more use social media platforms to influence and help others. In addition, just think about it, what if social media were not there? What would happen? Would you be able to talk to your favorite cousin sitting thousands of miles away from you? “Let’s face it, SMM is no joke,” said Russell.

“If you want to avoid being left out–or worse, left in the dust–you need to implement a social media strategy.” Similarly, Tony Robbins as well as other social media influencers believe that Social media is an important and prevalent topic. There are hundreds of social channels today, and they come in all shapes and sizes.

Here are the Platforms You Should Rely on:- 

As you know that there are a humongous amount of media platforms where you can go and grow organically. There are two types of advertising and marketing; one is organic and accessible, and the other is paid marketing. For instance, both are perfect for you if you are willing to do it for your company. However, if you want to go on social too and grow your brand, we are here to help you out. SW SOFTTECH is among the top social media marketing agencies providing the best services for your businesses.

How do you know which ones are best for your business with so many social tools to take advantage of? We've broken down the 5 most popular platforms taking off with the majority of SMB's today.

Reddit

The community of Reddit is a great place to market a business. In 2005, it had more than 400 million users, and in 2021, it will be more than 1 billion. Even with the shift toward digital engagement, you can still access the 85 million monthly visitors that accompany your brand. 

After that, by viewing Reddit from various perspectives, you see people's passions and how they're communicating their interests.

Snapchat 

Keep in mind; there is often a substantial learning curve with unwanted apps such as Snapchat. Therefore, to become a Snapchat marketing pro, you'll need to understand the app thoroughly. Though it is an excellent tool for marketing, it is still a mobile-based application with over 290 million users worldwide. 

In contrast, it is best to produce images and videos for consumers. This is one of the best marketing tools.

Clubhouse

Firstly, let’s clarify that Clubhouse in 2021 or 22 is like Twitter in 2007. It is, of course, an excellent platform if you are willing to connect with like-minded people in your niche. In the same way, you can put on online panel events with speakers from all over the world with the help of this tool.

Although the Clubhouse just launched in April 2020, and right now, it has over 10 million active users from all around the world.

TikTok

It is one of the most trendings and has many daily users. In 2021, TikTok just passed over the 1 billion mark of users. Accordingly, it does mean that there are tons of people looking for something they want. In addition, it is incredibly underpriced than the existing Facebook. 

In fact, it might be there are some countries where TikTok is banned, but that's a penny. So if you want to reach more potential buyers, this platform would be great for you.

Don’t Worry; We are Here.

In the end, when it comes to advertising and marketing your business on social media platforms, it gets crucial. People nowadays judge brands and other people according to their social media accounts. So we have to understand that if you don’t take advantage of this opportunity, you will miss a huge opportunity. So if you struggle to find the best social media marketing agency for your brand, SW SOFTTECH is the best place for you. 

Setting up eCommerce with Social Media Marketing

Before You Start, Read This

If you’re starting up a new eCommerce business, but you don’t know how to build a brand or an audience, you might want to try social media marketing to grow more rapidly. With the increasing number of internet users, we have just crossed 4.5 billion social media users, And eCommerce is a lot easier with social media marketing. So, it’s the best time for your business to come online and start selling on these social media platforms and growing. Start by targeting a specific niche and then create a unique offer for your social media channel to turn your audience into a community. But, there are a couple of things you all should understand that if there are a lot of opportunities, there will also be a lot of competition. So, you will have the best eCommerce marketing services for your brand for the best results.

Social media is something people spend most of the time on the internet looking for products and services. A survey found that an average person spends about 2-3 hours on social media for shopping, chatting, and more on average in an average workday. This is an excellent opportunity for all businesses seeking out their ideal audience to target them efficiently. Social media marketing isn't an easy and straightforward business. But with a little bit of knowledge and experience and several helpful tools, it could prove to be the perfect partner. When building a successful social media marketing strategy, you need time and effort. The key is to find a way to optimize your social media marketing strategy the right way.  Because you can make the most out of your time while aggregating more value. That’s when you know you need social media marketing services.

Importance of eCommerce for Businesses

Ecommerce is a challenging task, especially when the goal is to maintain a credible online-commerce presence. When you use social media marketing for eCommerce success, it is a win-win strategy for most businesses. Not only do they gain valuable visibility and reach when they invest in social media marketing, but they also create new customers and build loyal customers through the power of social engagement. Social media is often a powerful tool in the marketing toolbox for multiple purposes. Whether it’s about brand awareness or increasing the reach, you can use it as you want for your business. 

An eCommerce business is a web store that sells products to customers and other companies. It also takes payment from them and sends the product to them. The global eCommerce market is growing at an astonishing rate. In the United States, eCommerce sales increased by $1 trillion in the last few years. This exponential growth in eCommerce is due to consumers' shifts concerning their shopping, expectations, and needs. Therefore, we understood that these tools should be used alongside existing marketing tools.

Some businesses still think that this internet is a fad and that social media is wrong. However, we have observed a massive shift in people’s attention, and many companies are taking advantage of this. Marketing works only this way, focusing where’s the attention is and then putting content over there to reach people. Then, you will set ad campaigns, check if they are working or not, and repeat until you get what you want.

Using Social Media for Ecommerce Growth

The importance of social media marketing has increased significantly over the years. Online stores like Amazon, Etsy, and eBay have been successfully leveraging social media as a tool for marketing. Companies that rely primarily on email marketing to promote their products usually focus on one or two other platforms. Social media marketing for eCommerce is more than just an advertising tactic. It’s a way to connect directly with your brand’s customers and build and maintain relationships. 

“But should I use social media for my eCommerce business?”

This is a question that keeps popping up in the minds of new marketers, entrepreneurs, and small business owners. The answer to this question is different for everyone. For some people, social media is a new way to sell a product, while for others, it brings new customers and fresh brand awareness. The answer seems to be different for every business. Companies today have to pay to get in front of consumers. This means creating a social media marketing plan tailored to the proper channels, such as Facebook and Twitter.

The world of social media marketing has changed forever. The days of tweeting from a chair in the office and hoping a follower comes along are long gone. These days, content creators are more likely to be found hunched over a laptop, churning out posts. They use platforms like Facebook, Instagram, and Snapchat to go viral but build large audiences that attract attention. It's true that most of the time, less is more. . . .But that’s not always the case when it comes to social media. We’ve compiled a list of some of the best platforms to grow your following on in order of business priority.

YouTube

This platform is the best if you produce videos and visuals for your brand. Over 25% of the world’s population uses Youtube every day to watch and upload videos. Also, you can run your Ad on other people’s videos who have already built an audience, which will help you grow more rapidly.

Facebook

As it grows, Facebook is beginning to offer unique features for businesses. For example, you can share pictures, videos, and written words on this platform. You might have heard of Facebook Ads and campaigns, and this could be the best thing you could do to your eCommerce store. These ads will be shown on Facebook to those people who could be your targeted customers. It will increase the chance of them buying your products or services.

Twitter

This is the platform every small and big person in the world uses daily. But haven't you seen Elon Musk’s daily tweets about his thoughts and progress? Twitter is best for written words and images, but it’s noisy. So, be careful and thoughtful before promoting on this platform.

Instagram

When Instagram was developed, it was believed that it could only be used for sharing pictures. But, then the market shifted, and now over 75% of the businesses in the USA are using Instagram as a marketing tool. The ad structure is so simple that you can directly get the customers to your website's landing page.

Let’s Conclude This One

SW SOFTTECH is a professional eCommerce social media marketing company specializing in creating ads on social media platforms. Our expertise includes Facebook marketing and targeting, promoting your brand. We also provide other social media marketing services for eCommerce businesses. Why choose SW SOFTTECH as an eCommerce Marketing Company? We have years of experience and a worldwide presence, the cherry on top. In addition, we are affordable, technology-based solutions, and consulting to grow your business on social media. Being a digital marketing company, we know that presenting your business to customers could help you scale. We aim to provide cutting-edge and top-notch quality services for the business out there. 

Just don’t for the right time and contact us now to get your eCommerce and social media issues solved straight away.

6 Marketing Tips to Help Boost eCommerce Sales

 

Why is eCommerce So Important?

We live in a world where businesses are selling products and services online, and customers are more active than in the real world. This attention shift just came into the picture in the last one or two decades, still fastest growing. E-commerce is something every company that sells something should understand and rely on. Establishing a business, such as setting up a shop or company physically in a city, requires some rules, procedures, guidelines. Once settled, you just need to manage and keep selling; that’s the same for eCommerce shops. It's evident that managing your online shop is not a walk in the park, and many people need to come on board. You have to find the right people to provide the best eCommerce services. As e-commerce is growing, it becomes increasingly important to market it effectively.

This month marks the first annual International Cyber Monday. Consumers in 190 countries and the US Cyber Monday's total sales exceeded $3 billion. Over December 31st, consumers spent a total of $2.66 billion, more than double what they spent two years ago. From Black Friday through Cyber Monday, consumers spent a total of $6.35 billion online. These sales are for online shopping, not just for Cyber Monday. So, what did you understand by the data provided above? It clearly shows that most people now prefer to buy products and services online. There are numerable benefits that consumers experience while shopping online such as,

• It saves a lot of time and money.
• Tracking of orders.
• The convenience of buying.
• Comparison between brands and products.
• Wide range and variety of products.

And many more.

Now is the perfect time for e-commerce companies to start taking advantage of this trend and consumers by providing special offers around the clock.

How to Generate More eCommerce Sales?

The primary purpose of using eCommerce marketing methods is much easier and cost-effective. Also, it enables them to make more profits and sales and better conversion rates than before. We can’t deny that eCommerce is a crucial part of modern digital marketing, and it will forever be. You can communicate with them over social media, email, SMS, and many more. Setting a user-friendly shop would help you greatly because your customers will trust you more. There are some tips or methods, and if you follow them correctly, you will see desired results in your business. So, below we will describe 6 of those to save to help you out and save your time.

• Utilize Multiple Communication Channels

In this world of social media and the Internet, every business needs to communicate with its customers. This will help you know what your customers are looking for and how you can help them. Once you start doing that, you will have a better sense of your customer base and know them. You can communicate with them over social media, email, SMS, and many more. Setting a user-friendly shop would help you greatly because your customers will trust you more. Creating a multi-channel communication shop could be messy, but you can do that with good support.

• Build Brand Awareness

If you don’t make a good image of your business online, it will affect your overall growth. When you become aware of the people about your eCommerce shop, they will know about what you are selling. After that, they are most likely to buy what you are selling. SEO services will help you because your business should come to the top when searching for something you are selling. The more people know about your business, the better the conversion rate you will experience.

• Analyze Your Competitors

Before starting, you should know who your customers are and what they are doing unique. If you are going all in the internet market without analyzing or researching your competitors, you will lack behind in many aspects. You need to separate yourself from others; that’s the only way you will more and more potential buyers. When you analyze your competitors, you will know their weaknesses and drawbacks where they lack. That’s where you can create opportunities for your business and grow exponentially. Also, you can learn from the strategies they have done in the past or even doing right now. This will help you to create better strategies for your eCommerce shop for the future.

• Customer Research

Who are your customers, and what are their needs? If you can just find out these two things, 70% of your work is done. You need to create content and make your shop accordingly, and you are good to go. Those findings can be the foundation for a marketing strategy. You get insightful feedback and learn what your customers want with market research. Digital marketing executives typically perform market research, but research firms can also be hired for this task. The objectives of market research center on understanding the needs of customers, gathering ideas, and testing a product or service design. Understanding customer needs and defining the target audience frames the marketing process; they determine the customer value proposition and strategies. Market research can also focus on acquiring information about competitors, related markets, and the level of demand in the market.

• Create a Good Shopping Experience

The number one thing you should do to create a great shopping experience for your customers is building a good support system. How can you make a robust support system for your customers in your eCommerce shop? If you have a small business, you have to earn people’s trust before you can even think about that. Good customer service is the most critical aspect for any online business selling something. But because many small businesses often don’t have the support systems that more prominent brands do, it is nearly impossible to achieve good customer service. But it’s not impossible! 

• Test and Analyze Your Strategies

Making strategies for eCommerce is essential, but analyzing and testing them couldn't be neglected. Sales channels like Amazon, eBay, and Walmart dominate the retail space, and consumers turn to them for all their shopping needs. You can get a lot done as an eCommerce entrepreneur, but you have to have a solid strategy to know that you’re doing the right thing at the right time. The best method in eCommerce marketing is not just having a strategy but testing and adjusting it as you go. Without that attention to finding the best plan for your business as it grows, you will have to spend more time creating them.

Conclusion - 

Despite having so many benefits, some businesses still don’t want to come online to sell their products and services in the eCommerce market. The reason behind that could be a lack of human resources to handle that or not understanding the potential of online marking. However, With proper support and knowledge, your business can have skyrocketed growth in this emerging market. The tips and methods mentioned are for those businesses who know how it would change their business’ value. If you follow these methods with creativity and execution, there is no doubt that your company will reach the extent you have never thought of.